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Search Engines like Google and Yahoo are
increasingly becoming primary routes to your website. Users rely
on search engines not only to browse or research information,
products and services, but also to locate specific organisations
when unsure of their website address. Ensuring that your website
is optimally configured for these services is extremely important
to your site's visibility.
Search engine optimisation should be seen as an essential part
of any website's marketing strategy, along with brand promotion
techniques like search engine sponsored links and adwords, banner
advertising, affiliate linking and email marketing.
Syrox offers several services in these areas including:
 Keyword Analysis
Syrox will work with you to draw up a comprehensive
list of keywords to be used for search engine metatags. We then
analyse these keywords for effectiveness by comparing against search
engine results, against competitors' sites
and against related and comparable search results. To improve
search engine ranking, we will review the keyword list at regular
intervals and update them, taking into account the search terms
your users use when searching for your website.
Text Optimisation
Syrox are specialists in improving search
engine results through careful design of your website's structure
and page layout. Through semantically-orientated HTML markup and
strategic page linking, the key pages of your site can contribute
to the relevance of your search engine results.
User Profiling
Through detailed analysis of your website's log
files and real-world user tests, Syrox can evaluate the usability
and effectiveness of your site with respect to search engines.
It is important to remember that not all your users will come
to your website through the front door of your home page. How easily
do your users find the information they need in these circumstances?
Syrox can help you open your whole site up to your customers.
Email List Marketing
The careful use of targeted direct
email campaigns can give a great boost to the marketing of your
organisation. Not only can email list schemes be effective for
brand awareness and product/service promotion; they can also
increase traffic to your website. Syrox have wide experience in
the creation and use of opt-in, 'spamless' and well-targeted email
list management as well as the design of formatted promotional
and newsletter emails.
Advertising and Affiliates
Increasingly, search engine ranking
is driven by the number and quality of other websites linking
to your website. Through a comprehensive programme of affiliate
linking, Syrox can help to get you linked to the sites that matter,
and that will generate effective, relevant traffic. For retail
or promotional purposes, banner advertising, search engine adwords
and sponsored links can be integrated with your existing marketing
campaigns.
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