Founded by Kerrie McCoy, whose initial inspiration came from noticing that kids fashion choices in the multi-brand shops seriously lacked style and trend! This gave her impetus to source fun, creative and original kids products from some of the hottest designers around the world. This design lead ethos continues throughout the site and branding, both of which were undertaken by Syrox. The final result is simple yet effective site with a cool on-trend strip back Scandinavian look and feel while adhering to latest in UX design