The first step in designing any successful website is to gather information. At the very beginning we ask you to complete our questionnaire, this helps us to understand your company brand, ethos and what you are aiming to achieve. We ask you about your likes and dislikes, customers and users, the market place and your competitors; this information helps us to understand the environment you are operating in and enables us to build up a picture of how your site should look and feel in order to best achieve its goals.
The next stage is to plan your website, using the information gathered, along with any technical specifications; we create an architectural plan of your project. This lists and outlines all the pages, their purpose, content and functionality and the site’s structure, essential to developing a consistent, easy to understand navigation. Your customer is constantly kept in mind throughout this planning process as these are the people who will be learning about your service or buying your product.
Drawing from the information gathered, our designers create a mood board, followed by conceptual designs. We then work with you exchanging ideas, until we establish a look and feel that you are comfortable with.
Using this look and feel a prototype is produced which enables you to see the flow of pages from homepage through to payment, any tweaks and adjustments are discussed, actioned, and then incorporate into the final prototype.
Once the prototype is approved we start building the pages with valid XHTML / CSS code that complies with current web standards, maximising functionality, as well as accessibility for as large an audience as possible. These pages are then plumbed into our framework system which is tailored to your requirements. We fully test and quality assure throughout the build process for any compatibility issues (viewing differences between different web browsers), ensuring that your website is optimised to be viewed properly in the most recent browser versions.
Population and Deployment
Once the site has been fully tested and during the final build stages, you will be given access enabling you to start adding and viewing your content. Throughout this process we are on hand to help, train and support you. When all development is complete and you are happy with the content, everything is fully checked we officially launch your site; it is now viewable to the public.
Manage & Support
After your site is live we don’t stop there, we continue to work with you, supporting your site, monitoring performance and evaluating how best to increase your Return Of Investment (ROI).
One way to bring repeat visitors to your site is to offer new content or products on a regular basis; we work with you to make changes that will grow your site.
Other maintenance type items include any ongoing Search Engine Optimization which helps your web site achieve higher rankings in the search engines.