More Information

Sebor Absinth

Sebor Absinth, the distributor of Europe's premium brand of absinthe, recognised the potential of the global market, especially in North America. As absinthe regained its popularity, Sebor Absinth invested in brand development, creating a luxury product with international distribution channels. Syrox helped the company realise its marketing and retail strategies with a promotional multi-region e-commerce website.

Sebor Absinth is Europe's premium absinthe brand, produced in the Czech Bohemian mountains from a blend of 13 herbs and the purest alcohol, and produced to a 100 year old French/Swiss recipe. Made famous by Vincent van Gogh, its controversial history resulted in the prohibition of sale of the product in many countries during the early 1900s.

Sebor Absinth realised that an important ingredient to maximise the sales potential of the product was the development of a consumer e-commence website especially targeting countries where absinthe is not readily available. As liquor distribution and licensing laws differ significantly from country to country, it became apparent that Sebor Absinth required more than just a basic e-commerce solution.

Syrox worked closely with Sebor Absinth, not only to design and develop a comprehensive e-commerce platform, but also to tailor the solution to the company's marketing and promotion requirements. The website helps promote the Sebor Absinth brand through a flexible approach to tie-ins with distribution channels and media exposure, such as special offers relating to magazine reviews, and through comprehensive search engine optimisation.

The Sebor Absinth website caters for multiple regions, multiple currencies, a variety of licensing, tax and import restrictions, packing and shipping costs. Products may be easily added, featured and promoted, with options for upselling and cross-selling of related products. There is full support for customer accounts and order tracking and tight integration with the company's accounts and fulfilment systems. Customers are also kept up to date with promotional newsletters with details of new products and special offers.

To read more about how Syrox opened a new retail channel to the international consumer market for Sebor Absinth, see the Sebor Absinth case study.

back to top

Copyright © 2003 | Syrox Group | Syrox Displays | Terms of Use | Privacy Statement