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Getty Images

 
 

Clients

  Getty Images

 

  FIFA

 

  Laureus

 

  Climax

 

  Verdandi

 

  3M

 

  Pitman Training

 

  Sebor Absinth

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Getty Images Case Study

 

Asset Management

 

Content Management

Links

 

Allsport Gallery

 

Liverpool FC Gallery

 

Sky Sports Gallery

 

Open Championship Gallery

Syrox designed and built a flexible asset management and e-commerce system to enable Getty Images' sports division to open a new retail channel to the consumer market, and tie in with a number of high-profile sports affiliate partner companies.

Getty Images Inc. is the largest resource for digital images in the world, incorporating over 20 international photo libraries including Tony Stone, Hulton, National Geographic and Photodisc. Allsport, the sports photography division of Getty Images, is one of the leading suppliers of high-quality sports photography. Syrox were approached to develop a fast-track scaleable asset management and e-commerce solution. With the Allsport Gallery offering over 5000 images, the solution was a robust and easy to use website, with the ability to be easily maintained in-house by Allsport staff.

The Allsport Gallery website features an easy-to-use searching and browsing system, full shopping cart facilities including multiple currencies, real-time credit card authorisation, comprehensive user tracking and statistics, news section and the ability to configure custom galleries to highlight popular events, matches and competitions.

An important feature of the site is the ability to configure affiliated partner sites that use the underlying engine and content of the Allsport Gallery, but rebrand the look and feel of the site to the affiliate's choosing. For example, when liverpoolfc.tv, the official website of Liverpool Football Club, wanted to extend their new website with a service for fans to buy pictures of the latest Liverpool FC matches and players, a new Allsport Gallery affiliate site was set up as an extension of the liverpoolfc.tv site using a similar design and colour scheme, and featuring Liverpool related photos and custom galleries.

Some of the affiliated partners of the Allsport Gallery are:

  • Barbarian FC
  • Cricketworld
  • Football Buddy
  • PGA European Tour
  • Lennox Lewis
  • Liverpool FC
  • The Open Championship
  • Padraig Harrington
  • Planet Football
  • Sky Sports
  • Sportal
  • Sporting Life
  • Wisden
  • World Rowing

For more information on how Syrox helped Getty Images to open a new channel to market, see the Getty Images case study.

 

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