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Syrox designed and built a flexible asset
management and e-commerce system to enable Getty Images'
sports division to open a new retail channel to the consumer market,
and tie in with a number of high-profile sports affiliate partner
companies.
Getty Images Inc. is the largest resource for digital
images in the world, incorporating over 20 international photo
libraries including Tony Stone, Hulton, National Geographic and
Photodisc. Allsport, the sports photography division of
Getty Images, is one of the leading suppliers of high-quality
sports photography. Syrox were approached
to develop a fast-track scaleable asset management
and e-commerce solution. With the Allsport Gallery offering over
5000 images, the solution was a robust and easy to use website,
with the ability to be easily maintained in-house by Allsport staff.
The Allsport Gallery website features an easy-to-use searching
and browsing system, full shopping cart facilities including multiple
currencies, real-time credit card authorisation, comprehensive
user tracking and statistics, news section and the ability to configure
custom galleries to highlight popular events, matches and competitions.
An important feature of the site is the ability to configure affiliated
partner sites that use the underlying engine and content of the
Allsport Gallery, but rebrand the look and feel of the site to
the affiliate's choosing. For example, when liverpoolfc.tv, the
official website of Liverpool Football Club, wanted to extend
their new website with a service for fans to buy pictures of
the latest Liverpool FC matches and players, a new Allsport Gallery
affiliate site was set up as an extension of the liverpoolfc.tv
site using a similar design and colour scheme, and featuring Liverpool
related photos and custom galleries.
Some of the affiliated partners
of the Allsport Gallery are:
- Barbarian FC
- Cricketworld
- Football Buddy
- PGA European Tour
- Lennox Lewis
- Liverpool FC
- The Open Championship
- Padraig Harrington
- Planet Football
- Sky Sports
- Sportal
- Sporting Life
- Wisden
- World Rowing
For more information on how Syrox helped Getty Images to
open a new channel to market, see the Getty
Images case study.
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