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FIFA

An asset management system, built and managed by Syrox, allowed FIFA to replace a costly and inefficient artwork supply process with a streamlined digital archive to distribute a large number of reproduction materials to its commercial affiliates (official partners, official suppliers and licensees), local organising committees, host cities, broadcast partners and FIFA users and their suppliers, with fine-grained access control and an end-to-end approval process.

The Fédération Internationale de Football Association (FIFA) was founded in 1904 in Paris. Constantly growing, FIFA now has over 200 member associations, making it one of the world's largest sports organisations. In addition to the FIFA World Cup™, the organisation regulates and governs many championships and events including the FIFA Women's World Cup, FIFA Confederations Cup, FIFA World Youth Championship and FIFA U-17 World Championship, etc.

To promote the organisation and to raise awareness of its activities, FIFA forms close ties with an elite group of partners, licensees and suppliers, and licenses the use of a wide range of branded artwork for these companies to use in promotion and marketing. To control and manage the distribution of this artwork, FIFA turned to Allsport, a part of Getty Images, and Syrox to develop a flexible, scalable asset management solution.

The FIFA Digital Archive is a high performance repository for a large number of graphical artwork files, animations and other assets, and acts as a secure distribution and approval channel for thousands of users in a wide range of commercial affiliates, Local Organising Committees, host cities, broadcast partners, FIFA users and their suppliers. Registered users can browse the archive, where artwork and other assets relating to FIFA events and activities are presented, and download files for use in print, web and TV promotional campaigns.

Through flexible content management, FIFA can configure the archive to present custom personalised content at various levels right down to the individual asset and user. With easy to use WYSIWYG editing tools that look and work like familiar word processing programmes, non-technical FIFA staff can author content for the system with a minimum of training.

A thin client web based administration interface allows full control over the content of the archive, from any web browser anywhere in the world. Powerful access control systems ensure that users only see the assets and content that they are supposed to see. Through the use of intelligent hierarchical trees, large numbers of assets, users and content can be handled easily without duplication of data.

To monitor and track assets, the FIFA Digital Archive features an end-to-end approval process that records downloads of assets and allows users to submit proposed usage information for approval by FIFA. With comprehensive reporting and statistics, detailed information on asset usage and other aspects of archive activity can be reviewed.

To read more about the unique asset and content management solution Syrox designed for FIFA, read the FIFA case study.

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