Syrox Emedia

The Little Green Sheep

The Little Green Sheep is a luxury baby brand with an entirely organic and natural product range. Founded in 2006, The Little Green Sheep launched its flagship product, the award winning Soil Association certified organic cot mattress. The product range has since grown to include bedding, furniture, sleepwear and accessories.


The team behind The Little Green Sheep had become increasingly frustrated with their previous developer having established a clear idea of how their online business should be working and what functionality their site should be offering.

Apart from a complete brand refresh they wanted to offer their customers the facility of creating a bundle of related products, rewarding them with a quantity discount.

Also a large proportion of their sales were for custom sized bedding products to fit second hand or family heirloom furniture. Previously this was carried out via lengthy personal phone calls, however they want an online solution, saving them time and increasing sale conversions.

Syrox solution

The playful nature of the brand was a pleasure to work with and gave us the creative freedom to create a site that worked well with their re-brand.

We worked closely with The Little Green Sheep team to establish the optimum way of categorising their range of products and develop a user friendly build a bundle solution that would dynamically track purchases and sizes offering bundle options throughout the shopping process. For the custom size mattress functionality we devised a formula for calculating the price, creating a simple 4 step online process for collection of size, shape and thickness required before quoting.

As well as the ecommerce functionality, the site incorporates several content managed areas, including article based pages, flexible product pages and a rolling slide show on the homepage, giving the client full control over much of the site. To help build their brand and SEO we also designed a blog to enable the team to discuss wide subjects and increase inbound search engine linking.

With all e-commerce sites customer confidence is key, especially in the purchasing of infant bedding products. To help build confidence and showcase their many satisfied customers, we included a feedback and review solution enabling users to easily add their comments about products, share product information and ask the staff for advice.

Visit the site


Our previous experiences of web developers had not been overly positive, and so we were naturally cautious when selecting the developer for our new website. After numerous quotes, we chose Syrox for two main reasons; the quality of their previous work appeared extremely high with a strong emphasis on quality design and accurate brand interpretation, and the value for money for what was a complex website.

The site ended up exceeding our expectations (which were very high to start with). Mainly due to the ease of navigation and design within the website that has helped create an amazing shopping experience for our customers.

Syrox clearly have a very talented, close-knit team and we genuinely do not have a bad word to say about them (which is rare for web developers)! Every challenge was met with a solution and the quality of the design work and brand interpretation in particular is outstanding! Thank you!

Mark Nicholls

Contact Us

Syrox Emedia, Planet House, 1 Canbury Park Road, Kingston upon Thames, Surrey, KT2 6JX
Tel: 020 8549 8884 Email:

Website design & development by Syrox eMedia