Syrox Emedia

Shop Curious

ShopCurious is an online fashion/lifestyle retail site owned by fashion renowned Susan Muncey. Susan is best known for Fashion Gallery, the cult Little Venice boutique she ran in the late 90s, when both the shop and Susan became a big fashion story.

Susan approached Syrox with a new venture, the launch of ShopCurious. Susan wanted to use her experience at Fashion Gallery to develop a new website, specialising in unique fashion finds, quirky vintage accessories, unusual gifts and curiosities for the home. She wanted to create a site that was not purely commercial, but a work of art itself. Susan researched hard for a web design agency that could meet her brief for flexibility and design.

The brief was to develop a website that conveyed Susan’s passion and curiosity for life in finding beautiful and inspiring things for people to enjoy. She wanted to offer a refreshingly unique shopping experience, a backlash against the must-have consumer frenzy of the branded goods brigade.

Susan also wanted to showcase her sense of style and flair for putting outfits together to create an individual look, so she has carefully chosen items to be featured as additional links on the product pages to interest customers in related accessories. In this way, customers who like a partiular dress may also be attracted by the bangle, the necklace, the hat, bag and shoes.

Finally, Susan not only wanted the website to be an online shop but a forum to showcase and promote new and emerging talent. Through the use of an off-site blog and on-site news and articles sections Susan has been busy typing away - creating a loyal cult following for all things curious.

Syrox solution

Syrox worked with Susan to develop a completely new brand for her e-commerce venture which would fit in with her ethos for selecting natural materials and fibres, handcrafted items, designs with personality and timeless style.

We provided her with a site that is meticulously maintained by Susan herself, who keeps the site updated throughout with regular style and trend updates, as well as maintaining the affiliated ShopCurious blog.


Since its launch, in May 2008, the site has appeared in numerous ‘best web design’ galleries, Sunday glossies and has become a firm favourite for style and fashion editors for many leading fashions magazines. Items from ShopCurious have even been modelled by Kylie Minogue on the front cover of Elle Magazine, and Susan continues to grow an eclectic client base.

Through her blogging, style trends articles and product descriptions Susan has built a loyal social network as well as the all important high search engine page ranking through the use of relevant content and site linking.

Visit the site


Of all the web designers I interviewed, Syrox seemed to be most in touch with the needs of a small business.

They grasped my ideas quickly and were able to translate them into designs that helped to make my concept for ShopCurious come to life.

Syrox have really helped ShopCurious by being accommodating to the needs of a small business, as well as understanding how to turn creative ideas into digital reality.

I’m especially pleased with how the different elements of the site, including the ShopCurious blog, have been integrated to make a cohesive whole.

The staff at Syrox are always helpful, and I very much appreciate that they are friendly and courteous, even when under pressure.

Susan Muncey

Contact Us

Syrox Emedia, Planet House, 1 Canbury Park Road, Kingston upon Thames, Surrey, KT2 6JX
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Website design & development by Syrox eMedia