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3M Pharmaceuticals

Syrox built an interactive CD ROM to help 3M raise awareness about and promote a new treatment for warts. Using custom built 3D animated models of skin sections and cells, the CD ROM illustrates the lifecycle of the human papilloma virus and the effect of this revolutionary treatment, and features voiceovers in a number of languages for international use.

Aldara (also known as Imiquimod), developed and produced by 3M Pharmaceuticals, is a new medication for the treatment of genital warts. As part of 3M's awareness and education campaign, Syrox teamed up with Ethical Strategies, a pharmaceutical marketing communications company, to produce an interactive CD ROM demonstrating the mechanism of action of the various stages of the immune response when Aldara is used in the treatment of the human papilloma virus.

This stand-alone interactive CD ROM features continuous 3D animated models of skin sections, blood vessels, lymph nodes and cells with synchronised voiceover and embedded video. It presents a time-lapse illustration of all the stages of the virus, from infection, treatment, immune response and reaction to re-infection. To date Syrox have produced versions of the CD ROM translated into 5 languages. It has also been nominated for a number of educations and medical communications awards both in Europe and America.

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