Susan also wanted to showcase her sense of style and flair for putting outfits together to create an individual look, so she has carefully chosen items to be featured as additional links on the product pages to interest customers in related accessories. In this way, customers who like a partiular dress may also be attracted by the bangle, the necklace, the hat, bag and shoes.

Finally, Susan not only wanted the website to be an online shop but a forum to showcase and promote new and emerging talent. Through the use of an off-site blog and on-site news and articles sections Susan has been busy typing away - creating a loyal cult following for all things curious.

Syrox solution

Syrox worked with Susan to develop a completely new brand for her e-commerce venture which would fit in with her ethos for selecting natural materials and fibres, handcrafted items, designs with personality and timeless style.

We provided her with a site that is meticulously maintained by Susan herself, who keeps the site updated throughout with regular style and trend updates, as well as maintaining the affiliated ShopCurious blog.

Results

Since its launch, in May 2008, the site has appeared in numerous ‘best web design’ galleries, Sunday glossies and has become a firm favourite for style and fashion editors for many leading fashions magazines. Items from ShopCurious have even been modelled by Kylie Minogue on the front cover of Elle Magazine, and Susan continues to grow an eclectic client base.

Through her blogging, style trends articles and product descriptions Susan has built a loyal social network as well as the all important high search engine page ranking through the use of relevant content and site linking.

Visit the site www.shopcurious.com